Benedict Campbell
The image he has used is the album cover for Pink Floyd's 1973 "The Dark Side of the Moon". The album was released containing lyrics relating and speaking up about conflict, greed, the passage of time and mental illness.
Campbell has used a contrasting colour scheme to enhance the focal point, obviously being the rainbow racetrack coming towards you. The image is suspended in a solid black background which gives the impression that it is floating; thus creating the impression that time has stopped and everything is suspended in air. The colours enhance this as the bright colours of the rainbow are flowing gently around the empty space. This creates a happy, free, and exciting mood. There is a contrast in line where the triangle is very geometric and the rainbow flowing from it is extremely organic, this demonstrated the idea of there being something exciting at the end of every hard trip. The geometric triangle is a very dull, grey/blue colour which isn't very interesting. Then the flowing colours and ko-carts racing down the track are very happy and exciting. The meaning behind this Digital piece seems to reflect on the original meaning behind the Pink Floyd album incorporated in it. The Triangle is referring to the not-so-happy things in life, for instance mental illness, greed and conflict as mentioned earlier. It is then leading out to the rainbow racetrack for go-karts showing that there is a good side to everything bad. The idea of the Passage of time is flaunted through the airy portrayal of the images and the go-karts are contrasting this giving the impression that time is driving away... fast. This image is an interpretation of the Pink Floyd album using visual language, humour and creativity to take the original image beyond mimetic representation.
'I am passionate about the image and therefore I will use every means available to me to create the image...’ – Benedict Campbell
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Powerful image and reflection...I hope that your Avatar can also take us in to a time and space that reflects your sense of wonder and delight in the visual world :)
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